All case studies
Mahhayatrah
Mythology in AR, VR and 360 video
Simulations in AR and VR
We brought Indian mythology into immersive formats for Mahhayatrah: AR scenes from tales like the Ramayana, a VR film, an interactive XR story and 360 videos.
Tech
- Unity
- Unreal Engine
- Blender
- ARCore
- S3
- Unity Cloud
Challenge
Mahhayatrah wanted audiences to step inside stories they already know, not just watch them again. That meant building the same world for several formats, each with its own way of telling a story.
Result
One mythological world, built once and shown across AR, VR, interactive and 360 formats, so each audience meets the story in the medium that suits them.
What we built
- AR scenes that place characters and moments from the Ramayana and other tales into the viewer’s own surroundings.
- A VR movie that puts the viewer at the centre of the story as it plays out around them.
- An interactive XR story where the viewer’s choices and actions move the narrative forward.
- 360 videos for audiences on phones, browsers and headsets without needing a full VR setup.
- Cinematic scenes in Unreal Engine alongside Unity for interactive builds, with assets shared from Blender and delivery through S3 and Unity Cloud.